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Pricing.

All prices in INR, ex-GST. International engagements quoted in USD (roughly 3–5x above INR pricing). Diagnostic sprint always precedes a build engagement.

Build

Starter

₹3–4L

4–5 weeks

For SMEs at ₹1–3 Cr revenue

  • GM bot + core platform
  • 2 domain managers (your choice)
  • Daily executive brief
  • 1 integration (WhatsApp Business, Shopify, or similar)
  • 30 days of post-launch tuning
  • Runbook + 2 training sessions

Retainer

₹25–35k/month

6-month minimum

Build

Standard

₹5–7L

6–8 weeks

For SMEs at ₹3–10 Cr revenue. Most common.

  • Everything in Starter, plus:
  • 4 domain managers total
  • Weekly strategic synthesis
  • 5 configurable trigger watches
  • Cost and token usage dashboard
  • Audit log natural-language explorer
  • 3 integrations
  • Voice input for founder replies to escalations
  • 45 days of post-launch tuning
  • 3 training sessions + quarterly review calls in year 1

Retainer

₹45–65k/month

6-month minimum

Build

Enterprise

₹8–12L

8–10 weeks

For SMEs at ₹10 Cr+ or complex operations.

  • Everything in Standard, plus:
  • Up to 7 domain managers
  • Multi-founder / multi-executive routing
  • 5+ integrations
  • Custom trigger watches and dashboards
  • Second-brain layer for one specific channel (customer service, vendor comms) with weekly review
  • Priority support (24-hour response on retainer issues)
  • Monthly review call with me directly

Retainer

₹80k–1.2L/month

12-month minimum

Add-ons and follow-ons

Add-onPrice
Additional domain manager₹50–70k
Additional integration₹20–40k
New capability (dashboard, voice input, etc.)₹30–60k
Prompt tuning sprint (major business change)₹40k
Emergency response engagement (something broke)₹80k

Not sure which tier? and I'll tell you.

KAAY

A boutique operator practice by Sumit at KAAY.

Currently accepting 3 new engagements per quarter.

EXPLORE

  • How it works
  • Pricing
  • Case studies
  • FAQ

KAAY FASHION

Independent luxury clothing made in India.

See the collection →

GET IN TOUCH

  • sumit@kaay.co
  • LinkedIn →
  • Engagement contract sample
  • Retainer terms
KAAY

A boutique operator practice by Sumit at KAAY.

Currently accepting 3 new engagements per quarter.

Explore

  • How it works
  • Pricing
  • Case studies
  • FAQ

KAAY Fashion

Independent luxury clothing made in India.

See the collection →

Get in touch

  • sumit@kaay.co
  • LinkedIn →
  • Engagement contract sample
  • Retainer terms

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